How to Generate Creative Ads for Your Niche

how to generate working ads

A checklist on how to generate working ads and how to combine creative thinking with researched results.

1. Analyze the product

At this stage, remember that the advertiser may be biased towards their product. Read reviews and testimonials, and if possible, test the product yourself.

2. Review client's and competitors' old ads

Pay attention to the TOV(consistent tone of voice), embedded meanings, visual design, and overall approach to ad creation. This way you'll understand which bundles work, and which approaches are to be avoided.

3. Systematize and draw conclusions

Classify the ads you like by different parameters: tone of offer, communication,and product. This way you will understand what and why produces results in the current niche. This approach will also help to generate ideas - with a clear picture of what the brand has already done, it's easier to build off that and develop a new and better strategy.

4. Brainstorm

Capture ideas for ads without any delineation - write down all thoughts and compose offsets based on the information you've previously gained.

5. Structure layouts

Classifying ads according to various factors - playset and format, meanings and audience, products and funnel stage.

6. Test the result using the formula "view + benefit + emotion"

A good ad should meet the following requirements:

  • Captivate the user and make a first impression with the visual component.
  • Carry useful information for rational people. Consider what benefits the product offers and what problem the client will solve after taking a targeted action. This includes a simple and lucid CTA.
  • Evoke emotion. Dry layouts will not work well and will not stand out among competitors. Influence the emotional state of the audience through text and visuals - evoke joy, interest, laughter, etc.

    • 7. Make a quality ToR(Terms of Reference) for the designer

    The designer's job is to beautifully package your vision beautifully. They do not have to come up with and arrange the text, understand playsets, or generate ideas for the design. TOR should be developed simultaneously by a copywriter and marketing specialist Don't forget to convey and specify as much details as you can for the ad designer:

  • Format (video, photo, motion)
  • Creative goal
  • Audience
  • Placement
  • Orientation and dimensions
  • Text placement
  • Color scheme, guidelines for use of photos and graphics
  • References and previous layouts

    • Hope that helps!

    Good Luck.