Keeping up with the constantly changing social media image dimensions can be challenging. Each platform has its own requirements for profile pictures, posts, banners, and ads. This updated 2025 guide provides the latest dimensions for all major social media platforms, ensuring your images look perfect everywhere.
Why Are Image Sizes Important for Social Media?
Uploading correctly sized images is crucial for maximizing engagement and maintaining a professional appearance. Properly sized images:
- Prevent Cropping: Ensures your content is displayed fully without unwanted trimming.
- Improve Visual Appeal: Creates a clean, polished look on your profile.
- Enhance Performance: Optimized images load faster and perform better in algorithms.
Social Media Image Sizes for 2025
Here’s the ultimate cheat sheet for social media image dimensions in 2025:
- Profile Picture: 180 x 180 px (minimum)
- Cover Photo: 820 x 312 px
- Shared Image/Post: 1200 x 630 px
- Event Cover: 1920 x 1005 px
- Profile Picture: 320 x 320 px
- Square Post: 1080 x 1080 px
- Portrait Post: 1080 x 1350 px
- Story/Reel: 1080 x 1920 px (9:16 ratio)
X
- Profile Picture: 400 x 400 px
- Header Image: 1500 x 500 px
- In-Stream Image: 1200 x 675 px
- Profile Picture: 400 x 400 px (minimum)
- Background Photo: 1584 x 396 px
- Post Image: 1200 x 627 px
- Company Logo: 300 x 300 px
- Profile Picture: 165 x 165 px
- Pin: 1000 x 1500 px
- Board Cover: 222 x 150 px
TikTok
- Profile Picture: 200 x 200 px
- Video: 1080 x 1920 px (9:16 ratio)
YouTube
- Profile Picture: 800 x 800 px
- Channel Cover: 2560 x 1440 px
- Video Thumbnail: 1280 x 720 px
Best Practices for Social Media Images
Follow these tips to ensure your images perform well across all platforms:
- Use High-Resolution Images: Avoid pixelation by uploading high-quality visuals.
- Test for Mobile and Desktop: Ensure images look good on both screen sizes.
- Keep File Sizes Small: Compress images to improve loading times without losing quality.
- Stay Updated: Social media platforms often update their requirements, so revisit this guide regularly.
Frequently Asked Questions
It's not ideal since each platform has different dimensions. Optimize images for each platform for better results.
Platforms like Instagram Stories, TikTok, and YouTube Shorts use the 9:16 aspect ratio for vertical content.
The ideal size for LinkedIn posts is 1200 x 627 px for images and 1584 x 396 px for background photos.
While 1920x1080 px works, the recommended size for Facebook posts is 1200 x 630 px to ensure the best display.
The ideal size depends on the platform. For example, Facebook posts should be 1200 x 630 px, while Instagram Stories require 1080 x 1920 px.
Instagram Reels use a 9:16 aspect ratio, with the recommended resolution being 1080 x 1920 px for best quality.
Use image compression tools like TinyPNG or Compressor.io to reduce file size without compromising quality. Ensure formats like JPEG or PNG are used appropriately.
While 1:1 (square) images work well on Instagram and some Facebook posts, other platforms like LinkedIn or Twitter may crop or resize them. Always tailor to platform-specific requirements.
Uploading an incorrect size can result in blurry, pixelated, or cropped images, which can negatively affect your profile’s professionalism and engagement.
Yes, tools like Skoshart, Canva and Adobe Express offer templates that align with platform-specific dimensions.
Final Thoughts
Staying updated with social media image sizes ensures your content looks professional and performs well. Use this guide as a reference whenever you create visuals for your profiles, posts, or ads. Remember, well-designed images are the key to capturing attention and boosting engagement on social media!
Hope that helps!
Good Luck.